Career Opportunities with Chick-fil-A Wilson

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Social Media Leader

Department: Sales & Brand Growth
Location: Wilson, NC

Applicants must have demonstrated professional social media management/marketing experience on their resume or work history to be considered to move forward.

As the Social Media Leader you will report to the Chief Marketing Officer.  This position requires 30-40 hours each week with regular Saturday work. Most work will offsite outside of the restaurant but photos, videos, and other moments will require a presence in the restaurant or at the event. It is also an expectation that you will work 5-10 hours hands on inside one of the restaurants. While you are employed at Chick-fil-A Wilson you will not engage in any other employment, consulting or other business activity (whether full time or part time) that would create a conflict of interest with Chick-fil-A Wilson. As social media and digital marketing is ever changing this job description will be reviewed and updated as often as necessary.

*Please do not call to follow up on your application.  Our dedicated Talent Team will be reviewing all applications within 72 hours and will be in contact by e-mail for those moving forward*

Position Description:

Serve simple, meaningful moments that inspire joy beyond our restaurant and into our communities. Personalize guest engagement through digital media. All platforms provide an opportunity to engage with guests beyond the transaction and in a way that others are not. Honor, Dignity and Respect must always take the lead in responses.


  • Proven Self Starter
  • Flexible Hours
  • Detail Oriented
  • Strong organizational skills
  • Strong comunication skills
  • Ability to multi-task
  • Quick thinker
  • Strong planning skills
  • Results Driven
  • Must be Local


  •  Model Operator mission and vision: It is imperative that the individual in this position model G.R.E.A.T. and treat every guests, team member and community peer with honor, dignity and respect. This position requires community engagement and this individual must embody and demonstrate leadership on and off the clock. Behavior must never be a liability for the brand.
  • Strong desire to plan and achieve goals: Monthly plans are required and should focus on current campaign, restaurant goals and overall focus of Emotional Connections Marketing. 
  • Growth and Training: Constant growth is a necessity as the digital world is forever changing. Remaining current in trends is imperative in keeping our digital marketing relevant. Classes, courses, and apps that will increase knowledge should be reviewed quarterly along with the cost and ROI and then discussed with Restaurant Marketing Director. In addition, Chick-fil-A knowledge along with  training should be current as it pertains to Emotional Connections Marketing and Catering.
  • Strong Communication: utilizing all platforms to communicate “our story” as set forth by goals and mission. Incorporating team members, our fresh food, our one- word initiative and restaurant celebrations is key for all platforms. Understanding each platforms audience determines communication of those elements.
  • Managing and understanding Spotlight (Chick-fil-A specific program) is the largest portion of the Digital Leader position. This platform requires from 3-7 hours weekly depending on promotions and strategic goals of the business. Some key tasks for this platform include but are not limited to: maintaining the created group for our team, studying and observing the Discover tab of the page to ensure effective planning and following the Understand page to check results of recent emails, offers and catering orders. Results from the Understand page should be communicated to entire Sales and Brand Growth team weekly.
  • Utilize Social Media Publisher to schedule posts in advance, monitor, and respond to incoming reviews and guest comments attempting to resolve all issues quickly and tactfully.
  • Update the slideshow on the Dining Room television to reflect team member celebrations and relevant information by the first of each month.

The following is a minimum requirement for each platform:

  • Facebook:
    • Event created two weeks prior to date
    • 3-5 posts daily (Monday-Saturday) depending upon content, when featuring a member of our team only one additional post is required.
    • Large event should be Boosted based on budget discussion with Restaurant Marketing Director
    • 95% of weekly posts should be local meaning our people, our story and our food.
    • Sunday posts are discretionary; Store meetings, gatherings, or hangouts should be posted as they happen. Events such as holidays that are on Sunday should have a plan and be posted accordingly.
    • Guest comments on Facebook should have a response immediately as that is how conversations and engagement occurs.
    • Negative comments should be handled immediately in an effort to control the conversation, DO NOT IGNORE
    • Inbox messages should be responded to immediately to keep a fast response rate displayed.
  • Instagram:
    • Instagram is about what is happening now and in the moment. There are a few times that Facebook and Instagram will have the same posts but often IG will focus more on “right now moments”.
    • 3-5 posts daily (Monday-Saturday) depending on content. Posts should always focus on our restaurant, our people and our food. There are opportunities daily to capture these moments and this will require the assistance of the entire hospitality team.
    • Posts on Instagram should follow information given in the insights section of our page.
    • Sunday posts are discretionary; Store meetings, gatherings, or hangouts should be posted as they happen. Events such as holidays that are on Sunday should have a plan and be posted accordingly.
    • The people we follow should be in line with our brand and in the event of inappropriate posts we should unfollow.
    • Hashtags on Instagram are important and we should use our established hashtags.
  • Twitter
    • Twitter is growing and often contains great conversations and where things can trend for days.
    • 8-10 Posts per week including videos, photos and a lot of focus on our CFAone app.
    • This platform may share posts from both Facebook and Instagram depending on the content.


  • Responses to guests should have a general overtone and voice. (First person plural)
  • Partnerships should work to strengthen our brand and be TRUE partnerships.
  • All posts MUST be on brand.
  • Large events require digital marketing presence.
  • General knowledge concerning rollouts and products is required.
  • Social Media publisher responses should occur within 24 hours.
  • Catering pricing, event information and other points that may lead to questions from guests should be readily available.
  • Managing team member platforms


  • Free Uniforms
  • Sundays Off
  • Flexible Schedules
  • Free Food & Beverages
  • Health Insurance (Full Time Only)
  • 401k Retirement Match (20+ hours weekly average only)
  • Paid Vacation (Full Time Only)
  • Growth Opportunities
  • Life Coaching
  • Clear Development Paths
  • College Scholarships
  • Education Reimbursement

Disclaimer: The above is a summary of typical job functions and is not exhaustive or comprehensive of all possible responsibilities. Responsibilities of the jobholder may differ from the above and are subject to change to meet the demands of the business. Job Outcomes are the tangible or intangible results that are required in order to fulfill the expectations of a given job.



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